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Unparalleled data insight for

deeper customer understanding

Capture evolving insights and build a deeper understanding of your customers in real-time. From their latest buying motivations to purchase intents. This invaluable insight is unmatched. Create data driven segments from your base and prospect targeted lookalikes in any channel. Reach the right people, in the right channel, at the right time to power customer growth.

Data Labs Insight Platform

Using today’s customer data, to unlock tomorrow’s customers

With our advanced data modeling, you’ll be able to build a deeper understanding of who your customers are, when they’re in the market, and what they’re spending. As well as their wealth profile, home living arrangements and daily social habits.

Using AI and machine learning, our secure platform allows you to map your existing data to 80 million deterministic consumer and business data profiles, using Data Labs unique email pool, to well-known publisher audiences. Giving you unparalleled insight into who your customers are, and the key touch points in their journey.

Give your growth strategy laser-precision targeting

Unlike other providers, our platform provides a multifaceted view of your customers, aimed at equipping you with the right insight to create richer brand experiences that supercharge your customer acquisition and boost revenue streams.

Data Labs, we use more than 100 million touchpoint signals to determine the purchase motivations of your potential customers. With such detailed insight – you’ll be able to build segments and target audiences using over 200 attributes. These include:

AGE GENDER HOMEOWNERSHIP INSURANCE RENEWAL DATES FAMILY STATUS PERSONAS

Make this insight your data armory. Allowing you to effectively build lookalike audiences, streamline your segments and discover future sponsors and revenue-driving partners.

DISCOVER WHY SO MANY LEADING BUSINESSES USE DATALABS TO DRIVE CUSTOMER GROWTH.

BUILD YOUR DATA DRIVEN STRATEGY

Within 6 months of moving home, people spend an average £25K. Tapping into this lucrative audience segment or understanding when your current customers are entering it, could be invaluable to your business growth. Using AI technology, our platform securely interprets your customer data, revealing in-depth information about your audience. It’s this that allows you to build a precise picture of who your audience are and pinpoint those in the most lucrative buying cycle in their lifetime. Here are just some of the insights we can provide information on.

PURCHASE INTENT ATTRIBUTES

products they are purchasing

PRODUCTS THEY ARE PURCHASING

products-they-are-purchasing
average spend

AVERAGE SPEND

average spend
products they are engaging with

WEALTH SCORE

products-they-are-engaging-with
discount orientated

DISCOUNT ORIENTATED

discount-orientated
premium

PREMIUM

premium
sub prime

SUB-PRIME

sub-prime

SOCIAL AUDIENCE ATTRIBUTES

learn who your twitter audience is

LEARN WHO YOUR TWITTER AUDIENCE IS

learn-who-your-twitter-audience-is
what brands they are talking about

WHAT BRANDS THEY ARE TALKING ABOUT

what-brands-they-are-talking-about
what shows and events are they discussing

WHAT SHOWS AND EVENTS ARE THEY DISCUSSING

what-shows-and-events-are-they-discussing
who they are following

WHO THEY ARE FOLLOWING

who-they-are-following
what influencers are they interested in

WHAT INFLUENCERS ARE THEY INTERESTED IN

what-influencers-are-they-interested-in
personas

PERSONAS

personas

HOMEMOVER & HOMEOWNER DATA ATTRIBUTES

purchase price

CURRENT VALUE AND PURCHASE PRICE

PURCHASE PRICE
current equity level

CURRENT EQUITY LEVEL

current equity level
household income

HOUSEHOLD INCOME

household income
purchase above or below average

PURCHASE ABOVE OR BELOW AVERAGE

purchase-above-or-below-average
year purchased

MONTH/YEAR OF PURCHASE

year purchased
likely to move

JUST MOVED OR LIKELY TO MOVE

likely-to-move

PERSONAS

Age Specific Personas

AGE SPECIFIC PERSONAS

Age Specific Personas
Wealth Specific Personas

WEALTH SPECIFIC PERSONAS

Wealth Specific Personas
Family Specific Personas

FAMILY SPECIFIC PERSONAS

Family Specific Personas
Aspirational Personas

ASPIRATIONAL PERSONAS

Aspriational Personas
Green Personas

GREEN PERSONAS

Green Personas
Cost of Living Personas

COST OF LIVING PERSONAS

Cost of Livign Personas

ENRICHMENT ATTRIBUTES

IP Address

IP ADDRESS

IP Address
Device / Browser

DEVICE/BROWSER

Device/Browser
address

ADDRESS

Address
Telephone Numbers

TELEPHONE NUMBERS

Telephone Numbers
Demographics

DEMOGRAPHICS

Demographics
maids

MAIDS

MAIDs

INSURANCE AND UTILIES

Car insurance renewal date

CAR INSURANCE RENEWAL DATE

Car insurance renewal date
Home insurance renewal date

HOME INSURANCE RENEWAL DATE

Home insurance renewal date
Mobile Provider renewal date

MOBILE PROVIDER RENEWAL DATE

Mobile Provider renewal date
Internet Provider renewal date

INTERNET PROVIDER RENEWAL DATE

Internet Provider renewal date
Life Insurance  renewal date

LIFE INSURANCE RENEWAL DATE

Life Insurance renewal date
PMI Insurance renewal date

PMI INSURANCE RENEWAL DATE

PMI Insurance renewal date

OUR CUSTOMERS

yeo valley

Yeo Valley

Yeo Valley approached Data Labs when launching their new Yeo Valley Farm Shop. Wanting to understand who was currently engaging to refine their brand proposition, Data Labs stepped in. Our insights uncovered an unexpected and unique view of their audience to advance their customer growth strategy.
aston martin

Aston Martin

We worked with Aston Martin Cognizant to help profile and append their data. They wanted to create bespoke data models and dashboards to align with the F1 team’s goals and aspirations. Data Labs built specialist and unmatched insight for them to model against.
love yourself

Love Yourself

Love Yourself was looking to laser target a direct mail campaign. Data Labs built a sophisticated lookalike audience based around the real-time purchase intents of their audience. We enabled them to minimise their direct mail spends by reaching the audience most likely to convert.

OUR PLATFORM, YOUR PROGRESS.

INTELLIGENT DATA

Upload your encrypted customer data to our safe, secure platform and gain astonishing/staggering insight into who your customers are. Making it possible to target data based on attributes such as purchase intent, wealth, family and homelife behaviours.

GREATER REACH

Reach new, highly engaged customers using our intelligent lookalike model, created from your most profitable customer segments.

SEAMLESS OMNICHANNEL MARKETING

Create data segments and lookalike audiences that can be activated across social, display, email, native and video channels.

CLEANROOM COMPLIANT

By creating your own cleanroom, you’ll be able to build privacy-first partnerships with brands, using our robust technology to monetise your data, activate sponsorships and cement industry relationships.

TAILORED TO YOUR BUSINESS

Our industry-leading data scientists are able to create bespoke modeling and unique data dashboards to provide you with a deeper understanding of your audience.

WHAT IS YOUR SOCIAL AUDIENCE TALKING ABOUT?

Gaining insight from Social Media channels is one of the most pivotal touchpoints for building a well-rounded, thorough understanding of your audience.

From what brands they’re following, to the events they’re attending and the latest TV talking points – we analyse all of that information to provide you with an insight led report into how your customer behaves socially online.

DESIGNING AND DEPLOYING YOUR DATA

Create highly targeted data segments and reach them across a multitude of marketing channels:

esbconnect
facebook
instagram
Google network
Liveramp

LET TODAY’S CUSTOMERS, HELP YOU FIND TOMORROW’S BUYERS

DataLabs is about more. More understanding, more data sources, more lookalikes, more insight, more opportunities to grow and build your audiences, across all channels.

A NEW ERA OF UNPARALLELED DATA INSIGHT

Get better connected to your customers with unparalleled data insight

Within 6 months of moving home, people spend an average £25K

let us connect your business to customers in this purchase driven audience segment.

On average, mattresses last 8 years, kitchens 10 to 15 years, and bathrooms 5 to 7 years

we can help you map the lifespan of these key purchases within your audience.

The pandemic has boosted investment in outside spaces by 208%

– let us tell you which of your consumers have a garden.

We can predict what type of car someone is likely to buy next with an 88% accuracy score.

We know that people with less equity in their homes are more likely to buy a luxury vehicle.